Customer Relationship Management (CRM) system can effectively manage and plan diverse marketing campaigns, including advertising on social media, organizing events, coordinating visits from marketing and sales representatives, and other marketing activities. Users can set up a budget for each marketing campaign, track it effectively, and monitor and analyze direct returns. The effective linkage between customer requests and advertisements on social media allows for accurate revenue tracking for each campaign, linking each marketing campaign to an independent cost center, providing insights into revenue, costs, and consequently, profitability.
The system also provides the ability to send automated text messages from the marketing and sales team to current or potential customers, benefiting from offers and marketing activities. These messages can be configured based on customer geographies, customer categories, or any other classification according to business needs.